1/27/11

Beyond Buyer Beware!

If you grabbed a box of cereal with "Blueberry" in the product name, wouldn't you assume there are blueberries in the ingredients? Well, you might be wrong! What looks like a blueberry could be nothing more than artificial colors, hydrogenated oils and liquid sugars to manufacture small bits that mimic the look of blueberries... from companies we grew up trusting, like Kellogg and General Mills.

Image © 2011 General Mills from totalcereal.com
Yesterday Fox News reported on an investigation by the nonprofit Consumer Wellness Center, revealing fake blueberries in bagels, cereals, breads and muffins. General Mills was questioned about its Total Blueberry Pomegranate cereal (no blueberries, no pomegranates) and said: "This product contains blueberry flavoring, and the package communicates that the product is 'naturally and artificially flavored.'" Its box says "crunchy blueberry and pomegranate flavored clusters." Kellogg's Frosted Mini Wheats Blueberry Muffin cereal does not contain blueberries; the ingredients list "blueberry flavored crunchlets."

I wouldn't be eating these cereals anyway, but I hope to make others aware of the garbage our food industry passes off as "food." If you buy prepared foods, please read the labels.

Reports such as this one make me angry at the manufacturers, and make me grateful that my lifestyle allows me to grow and pick most of my own organically grown fruits and vegetables, and spend time making foods from scratch!